You made the digital product.
You spent way too much time fixing the fonts in Canva.
You changed the cover approximately 17 times. 😂
Everything is finally ready to upload.
Then you reach the little box that says:
Price: $_____
And suddenly, creating the actual product feels like the easy part.
Should I charge $5?
Is $19 too expensive?
What if nobody buys it?
But what if I’m practically giving it away?
Pricing your first digital product can feel strangely personal, especially when you’ve created the entire thing yourself.
I’ve built my own digital products while growing MommaPrints and building faceless social media brands. One thing I’ve learned is that there isn’t one magical price that works for every product.
If you’re trying to figure out how to price digital products, you need to look at more than the number of pages or how many hours you spent making them.
Let’s go through a simple beginner roadmap so you can choose a reasonable starting price, publish the product, and move forward.
If you have Pinterest, would you mind saving this image for me? 😊
Why Pricing Digital Products Feels So Difficult
Physical products give us obvious things to calculate.
Materials cost money.
Packaging costs money.
Shipping costs money.
Digital products are different.
You might create an ebook once and sell the same digital file many times. A printable doesn’t suddenly cost you another $4 in paper every time someone downloads it because the customer handles the printing.
That can make beginners think:
“Well, it’s just a PDF. Maybe it should only cost $3.”
But customers aren’t necessarily paying for the file itself.
They’re paying for what the information, template, system, or resource helps them accomplish.
A five-page checklist that saves someone hours could be more useful than a beautiful 75-page ebook they never finish.
That’s why page count alone shouldn’t determine your price.
Step 1: Start With the Problem Your Product Solves
Before choosing a price, ask what your product actually helps someone do.
Does it save time?
Make a confusing process easier?
Help someone stay organized?
Provide ideas they would otherwise have to research?
Teach a skill?
Give them a ready-to-use resource?
For example, imagine two printable planners.
One is a generic weekly calendar.
The other is a content-planning system created specifically for faceless Instagram beginners.
Those products might have similar page counts, but the second has a much clearer audience and purpose.
When you price digital products, consider the usefulness of the solution rather than simply counting pages.
Step 2: Look at Comparable Products
You don’t have to invent your pricing in a vacuum.
Research products similar to yours.
Look for offers that serve a similar audience and solve a similar problem.
Pay attention to:
- What the product includes
- How specialized it is
- The format
- Whether bonuses are included
- How established the seller appears
- The general range of prices
The goal isn’t to find another creator and automatically charge $1 less.
You’re gathering context.
If comparable products range from $9 to $25, that gives you useful information. You can then consider where your offer fits within that range.
Step 3: Don’t Automatically Choose the Cheapest Price
This is such an easy beginner trap.
You think:
I’m new, so mine has to be cheaper.
Not necessarily.
Being new doesn’t automatically make your product less useful.
Pricing something extremely low can also make it harder to run a sustainable business once you consider website expenses, payment processing fees, software, marketing costs, taxes, and the time required to support your products.
A lower price can make sense for a simple product.
But don’t choose $2.99 just because you’re nervous about asking for $9.
Your nerves aren’t a pricing strategy. 😂
Step 4: Consider the Type of Digital Product
Different products naturally sit at different price points.
A one-page printable checklist usually wouldn’t be priced the same as a detailed educational ebook.
Likewise, a bundle containing dozens of coordinated resources may justify a different price than one standalone worksheet.
Think about the overall offer.
For example:
Simple printables and checklists may work well as lower-priced entry products.
Template packs and planners can move higher depending on their depth and usefulness.
Ebooks, guides, workshops, or educational resources may support higher pricing when they provide a more substantial transformation.
Bundles can have a higher total value because the customer receives several related resources.
These aren’t fixed rules.
They’re simply factors to consider as you price digital products.
Step 5: Think About the Customer, Too
Your audience matters.
A $49 resource created for a business owner may be evaluated differently from a $49 printable activity pack created for a parent looking for something to do with the kids this weekend.
That doesn’t mean one audience deserves more value.
It means the purchase context is different.
Ask yourself what your ideal customer would reasonably expect to pay for this type of resource.
Then compare that expectation with the value you’re providing.
Step 6: Account for Your Business Costs
Digital products don’t require traditional inventory, but they’re not necessarily free to sell.
You may have costs for:
Website hosting.
Email marketing.
Design software.
Payment processing.
Advertising.
Marketplace fees.
Plugins or other business tools.
Depending on where and how you sell, fees can take a portion of each transaction.
Make sure you understand the current fees associated with your own selling platform before setting your final price.
A product can sell well and still make very little sense financially if you’ve priced it without considering expenses.
A Digital Product Is Only One Piece of the Business
Pricing matters, but finding the right price won’t magically create customers.
You also need a brand, content, traffic, and a way to connect your offer with the people it was created for.
That’s part of why I created:
The Faceless Business Blueprint: Build, Grow & Monetize a Social Media Brand Without Showing Your Face.
The free guides on MommaPrints give you beginner-friendly roadmaps for individual topics like digital products, Pinterest, content creation, and faceless social media.
Inside the Blueprint, I go deeper into the how behind building your faceless presence, creating purposeful content, growing an audience, exploring monetization, and developing a business around your brand.
Keep using the free resources while you’re getting started. When you’re ready to connect the bigger pieces, the Blueprint is there.
Step 7: Use a Simple Starting Price
Your first price doesn’t have to be permanent.
I think beginners sometimes treat that little price box like they’re carving the number into stone.
You’re not.
Choose a reasonable starting price based on:
Your product’s value.
Comparable offers.
Your target customer.
Your costs.
The depth of the resource.
Then launch.
Once real people start interacting with your offer, you’ll have much better information than you had while sitting alone in Canva wondering whether $12 sounded weird.
Step 8: Be Careful With Constant Discounts
A launch discount or occasional promotion can make sense.
Permanent “SALE! SALE! SALE!” pricing is another story.
If your $29 product has been “temporarily” $7 for the last nine months, customers may begin viewing $7 as the actual price.
Instead, give your regular price a purpose.
Then use promotions intentionally.
You might run a seasonal offer, launch special, bundle deal, or limited promotion when it genuinely fits your business.
Step 9: Increase Value Before Immediately Lowering the Price
Suppose people visit your product page but aren’t buying.
Your first reaction might be:
Lower the price!
But price isn’t always the problem.
Look at the entire offer.
Is the product description clear?
Can customers see what’s included?
Do your mockups show the product well?
Is it obvious who the product is for?
Does the customer understand what problem it helps solve?
Would a useful bonus make the offer stronger?
Sometimes the issue is that the value isn’t being communicated clearly, not that the number is too high.
Step 10: Make Different Price Points Work Together
Eventually, your shop can have products at different price levels.
You might have a small printable or template at an accessible entry price.
A larger bundle could sit in the middle.
Your more complete educational product might become the premium option.
This creates choices without requiring you to make every product inexpensive.
Someone who isn’t ready for your larger offer may start with a smaller resource.
Later, they may return for something more comprehensive.
Step 11: Price Bundles Based on the Whole Offer
Bundles deserve a little extra thought.
Let’s say you have four related resources that would cost $8 each individually.
That’s $32 total.
You might bundle them at a price that gives the customer a reason to buy the collection rather than purchasing every item separately.
However, don’t automatically slash the price so dramatically that the individual products suddenly look overpriced.
The bundle should feel valuable while still making sense for your business.
Step 12: Don’t Base the Price on How Easy It Was for You
This one is important.
Sometimes a product is easy for you to create because you already know how to do it.
That doesn’t make it worthless.
Maybe you created a Canva template in two hours because you’ve spent years learning design.
Perhaps you wrote a guide quickly because you’ve already gone through the process yourself.
Your customer isn’t paying you according to how exhausted you were while making the file.
They’re paying for the usefulness of the finished resource.
Step 13: Make the Product Page Support the Price
If you’re asking someone to spend money, help them understand what they’re getting.
A strong product page should explain:
Who the product is for
What it includes
What problem it helps solve
How it’s delivered
What they’ll need to use it
Include clear product images or mockups where appropriate.
Show sample pages.
Preview parts of the resource.
The higher the price becomes, the more important it is to communicate the offer clearly.
Step 14: Test Instead of Guessing Forever
You can research pricing for weeks and still not know exactly how your audience will respond.
Eventually, you need real information.
Launch the product.
Watch what happens.
Are people clicking but not purchasing?
Are they buying without hesitation?
Do customers ask questions that your product page doesn’t answer?
Is another product performing better?
Those signals can help you refine your offer.
When learning how to price digital products, testing can teach you much more than endless guessing.
Step 15: Remember That Price Isn’t Everything
A $7 product doesn’t automatically sell because it’s cheap.
A $47 product doesn’t automatically fail because it costs more.
People also consider:
Relevance.
Trust.
Quality.
Need.
Timing.
Clarity.
Perceived value.
Your marketing matters too.
That’s why I wouldn’t spend all your energy trying to find the “perfect” number while ignoring the content and traffic needed to help people discover the product in the first place.
Final Thoughts
Learning how to price digital products can feel intimidating when you’re brand new.
But your first price doesn’t have to be perfect.
Start by looking at the problem your product solves.
Research comparable offers.
Consider your audience and business expenses.
Think about the depth and usefulness of what you’ve created.
Choose a reasonable starting point.
Then publish.
You can learn, test, and adjust as your business grows.
Don’t price your product based purely on fear.
And don’t assume you have to charge what someone else charges simply because their product looks similar.
Your goal is to find a price that makes sense for your offer, your customer, and your business.
Then get that product out of your Canva folder and give people a chance to actually buy it. 😂
Ready to Build Your Faceless Business?
Pricing your first product is exciting because it means you’re moving from simply creating content toward building something you can actually sell.
If you want the deeper roadmap behind that bigger picture, take a look at:
The Faceless Business Blueprint
Build, Grow & Monetize a Social Media Brand Without Showing Your Face
I created it for beginners who want to learn more about building a faceless presence, creating purposeful content, growing an audience, exploring monetization, and developing an online business without making themselves the center of the brand.
My experiences are my own, and results aren’t guaranteed. Sales, income, traffic, audience growth, and monetization vary based on your product, pricing, niche, audience, marketing, demand, expenses, and other factors.
Keep Reading on MommaPrints
Continue building your digital product business with:
- 10 Digital Products to Sell for Passive Income as a Beginner
- How to Create and Sell Digital Products Online as a Beginner
- How to Sell Digital Products Without a Large Audience
- How to Market Digital Products Without Showing Your Face
- How to Use Pinterest to Sell Digital Products for Beginners
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